Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Product By Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business     [Product Description] [Specifications] When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business … Read more

Book: The New Rules of Marketing & PR

His excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”—Publishers Weekly

I’ve relied heavily on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past six semesters. David’s book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession.”—Stephen Quigley, Boston University